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The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to lead the studio crew at their internal studio, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as Project Ethos.

Leadership Change Follows Mixed Response

Brinkman takes on the leadership position at 31st Union following the exit of former leader Michael Condrey, who was reportedly let go due to the game's lackluster initial reveal last autumn.

On Wednesday, 2K president David Ismailer informed staff about this organizational change through an official communication, which highlighted that early feedback sessions had shown the need for a distinct game identity.

The president stated that the team is now reimagining Project Ethos with a refreshed focus, aiming to address player expectations.

Trend of Strategic Acquisitions

The news echoes a comparable move taken by 2K Games in the summer, when they brought on Rod Fergusson from the Diablo team to work on the BioShock development group.

Below is the complete content from Ismailer's communication:

Hello Everyone—

I know you all just finished your gathering - I trust you’re as enthusiastic as I am with the recent updates. Last time I shared you all a note, I mentioned the following: “I am confident in this group. You all are some of the most motivated and innovative developers we have had the opportunity to collaborate with - and we’re excited for that relationship to continue.”

Given your hard work and flexibility, particularly over the past twelve months, you consistently demonstrate that.

The community feedback from last fall’s the game demo was revealing. It validated the potential of a action-packed game but told us we still had improvements to make. It uncovered the necessity for a clearer brand.

It has been motivating to see how far you’ve progressed. You accepted the feedback to mind and reimagined Project ETHOS with a revitalized goal - one that’s positioned to achieve its potential to our players.

The trust in Project ETHOS grows every day. To further the outstanding progress you’ve made, I’m excited to welcome the new hire as the incoming Lead of 31st Union. Following some time of conversations, he starts with us on the specified date.

Ben’s management and background in the competitive gaming genre is considerable, having spent the past decade and a half creating and managing some of the most popular titles in the industry, including the acclaimed shooter, and lately, the battle royale hit.

Let’s together in greeting Ben soon. We are all excited to continue seeing the development of Project ETHOS in the weeks to follow.

David

Background of the Incoming Leader

The appointee currently holds the position of executive producer and head of production at the renowned studio for their flagship title. Brinkman previously was employed at major gaming companies in various production roles on the iconic franchise games, and, before that, had periods at 2K and Electronic Arts.

Game Details and Vision

Project Ethos was announced in October 2024 in conjunction with a public demo. Initially, the developers portrayed the game as a "no-cost, third-person perspective roguelike hero shooter and an innovative evolution on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the description explains. "Challenge the rivals with new abilities, risks, and challenges that change every session. Will you leave securely with your collected items? Or aim high, risk it all, and trust your group can achieve the highest spot? The choice is up to you."

Project Ethos lacks an official launch window or supported systems, but enthusiasts can expect further news as creation advances.